Breeding News and Announcements

Breeder’s Corner: Marketing for Success

In this next installment of the new Breeder’s Corner, Catherine Marcks discusses her marketing methodology to support her stallion, Amazing, and her most recent creative idea that resulted in major success in visibility and engagement with her targeted breeder base. Learn more and brush up on your own skills by clicking here! ...read more

WSNA News

2025 AHS Foundation Auction ends TODAY!

With over 150 items and TWELVE stallion contracts up for grabs, there is undoubtedly something that will catch you interest. Register to bid, save your favorites, and jump in! Auction ends soon! ...read more

Article

Hannoveraner Breed Orientation Course

Verden, Germany - Oct/Nov 2023 - We lived an experience of a lifetime at the Hannoveraner Verband Breed Orientation Course in Verden, Germany, expertly administered by the dedicated staff of the Hannoveraner Verband. Learn all about it by clicking here, then add it to your bucket list! ...read more

About Black Stallion Friday



A special promotional opportunity each November on WarmbloodStallionsNA.com

  • A huge stallion promotion offered by Warmblood Stallions of North America.
  • Held from Black Friday through the following Cyber Monday each year.
  • Open only to stallions advertised on WarmbloodStallionsNA.com. There is no additional cost to participate!
  • You create the special offer you want for your stallion.
  • We promote your stallion on our website, social media, and to 3,000+ readers of our e-newsletter.

Black Stallion Friday is a special promotional opportunity offered by Warmblood Stallions of North America that is available for any stallion advertised on WarmbloodStallionsNA.com. Black Stallion Friday is held from Black Friday through the following Cyber Monday each year.

Black Stallion Friday is similar in some ways to a stallion service auction, in that the breeder gets a great deal on the stallion of their choice, and the organizer promotes the event and the participating stallions. The huge difference is that, with Black Stallion Friday, the stallion owner keeps the stud fee!

The stallion owner decides on a special offer for their stallion. It can be anything you want - a percentage off, a dollar amount off, or a creative special offer. Discounts usually range between 15% and 50% off the stud fee. Some stallion owners will also waive the booking fee. It’s up to you. You enter your deal through WarmbloodStallionsNA.com and it appears automatically on his page.

Your stallion must be advertised on WarmbloodStallionsNA.com, at any level: Basic, Gold, or VIP. There is no additional cost to participate.

For advertising information, click here.

If you already have one or more stallions live on WarmbloodStallionsNA.com, click here to edit each stallion. Click YES to participate in Black STALLION Friday and add the special you are offering for him.

Breeders! Want to be the first to know which stallions are participating and offering deals? Sign up for the e-News and get the special announcement on Black STALLION Friday morning!


Our promotions for Black Stallion Friday will last the entire month of November. It will be announced ahead of time on our website, on social media, and in our email newsletter sent to 3,000+ breeders.

When the event goes live, participating stallions will be included in a special Black Stallion Friday Stallion Gallery that will appear only those four days. Breeders can click on the stallion(s) they're interested in and get to his individual Stallion Profile page. Your special deal will appear on your stallion's Stallion Profile page, ONLY Black Stallion Friday through Cyber Monday. Breeders will be able to contact you through your page.

We will also announce each individual stallion on our Facebook page during the four days. A special-edition e-newsletter will be sent on Black Stallion Friday morning with a link to each participating stallion. We promote that e-newsletter ahead of time so every breeder has a chance to sign up for it.

This is an excellent way to offer special pricing to sell early breedings, and get the advantage of reaching all Warmblood Stallions of North America's readers and viewers. Black Friday deals have become quite a tradition (thanks to Avalon Equine, who introduced the concept several years ago) that breeders look forward to. Our Black Stallion Friday program has grown since we started it in 2019, with more stallions participating every year.

We hope this year that your stallion will be one of them! 


For advertising information, click here.

If you already have one or more stallions live on WarmbloodStallionsNA.com, click here to edit each stallion and add the Black Stallion Friday special you are offering for him.

Breeders! Want to be the first to know which stallions are participating and offering deals? Sign up for the e-News and get the special announcement on Black Stallion Friday morning!
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